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Content Strategy For The Web - Isbn:9780132883245

Category: Computers

  • Book Title: Content Strategy for the Web
  • ISBN 13: 9780132883245
  • ISBN 10: 0132883244
  • Author: Kristina Halvorson, Melissa Rach
  • Category: Computers
  • Category (general): Computers
  • Publisher: New Riders
  • Format & Number of pages: 216 pages, book
  • Synopsis: That strategy will then help us prioritize our content initiatives, streamline our efforts, and use our resources as effectively as possible. In this chapter, we will: • Explain what content strategy is (and is not). • Examine the key elements of content ...

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Content Strategy for the Web - Kristina Halvorson

Content Strategy for the Web Description:

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?

Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:

  • See content strategy (and its business value) explained in plain language
  • Find out why so many web projects implode in the content development phase. and how to avoid the associated, unnecessary costs and delays
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities

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Content Strategy for the Web (repost)

Kristina Halvorson, "Content Strategy for the Web"
2009 | ISBN: 0321620062 | 192 pages | PDF | 10,9 MB


If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?

Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:

See content strategy (and its business value) explained in plain language
Find out why so many web projects implode in the content development phase. and how to avoid the associated, unnecessary costs and delays
Learn how to audit and analyze your content
Make smarter, achievable decisions about which content to create and how
Find out how to maintain consistent, accurate, compelling content over time
Get solid, practical advice on staffing for content-related roles and responsibilities

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  2. 2014-06-09 Content Strategy for the Web (Repost )
  3. 2013-12-23 Content Strategy for the Web. 2nd Edition
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Download Book: Content Strategy for the Web

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Content Strategy 101

Technical Content is often the last in line for investment and innovation, but poor Content has profound effects inside and outside the organization-it damages your reputation, shrinks sales, and caus.

Content Strategy 101 was added on 2014-04-11 has been download 26 which last down load at 2016-05-31 11:29:55

Content Strategy At Work

Outlines the principles of ContentStrategy. including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.

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HBR's 10 Must Reads On Strategy Including Featured Article “What Is Strategy?” By Mich

Is your company spending too much time on Strategy development—with too little to show for it? If you read nothing else on Strategy. read these 10 articles (featuring “What Is Strategy ?” by Mich.

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Bosnia And Herzegovina: Poverty Reduction Strategy Paper Mid Term Development Strategy E

In recent years, the IMF has released a growing number of reports and other documents covering economic and financial developments and trends in member countries. Each report, prepared by a staff team after discussions with government officials, is p.

Bosnia And Herzegovina: Poverty Reduction Strategy Paper Mid Term Development Strategy E was added on 2014-10-19 has been download 11 which last down load at 2016-10-03 09:20:30

E Study Guide For: Strategy Synthesis. Resolving Strategy Paradoxes To Create Competitive

Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

E Study Guide For: Strategy Synthesis. Resolving Strategy Paradoxes To Create Competitive was added on 2014-04-05 has been download 77 which last down load at 2015-08-01 04:00:07

Good Strategy/Bad Strategy

Even though everyone is talking about it, there is no concept in business today more muddled than 'Strategy '. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of Strategy ' and.

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Content Is Currency

In the digital age, Content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful Content tells the st.

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Content Outlines

TEXAS Insurance Supplement - Examination Content Outlines D. Life insurance needs analysis/suitability. 1. OTHER HEALTH INSURANCE CONCEPTS .

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TV Content Analysis

The rapid advancement of digital multimedia technologies has not only revolutionized the production and distribution of audiovisual Content. but also created the need to efficiently analyze TV program.

TV Content Analysis was added on 2014-06-09 has been download 18 which last down load at 2016-06-03 20:30:08

Content And Complexity

Information design is an emerging area in technical communication, garnering increased attention in recent times as more information is presented through both old and new media. In this volume, editors Michael J. Albers and Beth Mazur bring together.

Content And Complexity was added on 2014-10-10 has been download 9 which last down load at 2015-11-01 12:14:46

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Content Strategy for the Web - Kristina Halvorson - 9780321808301 - Internet - Web-Design

Content Strategy for the Web Description

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organizations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this second edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

Table of Contents

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
Before We Begin

REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.

DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.

STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.

SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.

Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index

Reader Review(s)

“This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence
of that!” - Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine

“By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team”
- Lucie Hyde, Director of Content, eBay Europe

Source:

www.pearson.ch

Content Strategy for the Web

Content Strategy for the Web

New Riders
1249 Eighth Street
Berkeley, CA 94710
510/524-2178
510/524-2221 (fax)

Visit www.contentstrategy.com for more information and to join the conversation.
To report errors, please send a note to errata(o>peachpit.com
New Riders is an imprint of Peachpit, a division of Pearson Education
Copyright © 2010 by Kristina Halvorson

Project Editor: Michael J. Nolan

Development Editor: Margaret S. Anderson, Stellarvisions

Production Editor: Tracey Croom

Copyeditor: Darren Meiss

Proofreader: Rose Weisburd

Indexer: James Minken

Cover designer: Aren Howell

Interior design and composition: Kim Scott, Bumpy Design

Notice of Rights

All rights reserved. No part of this book may be reproduced or transmitted in any form by any
means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written
permission of the publisher. For information on getting permission for reprints and excerpts, contact
permissions(2>peachpit.com.

Notice of Liability

The information in this book is distributed on an "As Is" basis without warranty. While every precau-
tion has been taken in the preparation of the book, neither the author nor Peachpit shall have any
liability to any person or entity with respect to any loss or damage caused or alleged to be caused
directly or indirectly by the instructions contained in this book or by the computer software and
hardware products described in it.

Many of the designations used by manufacturers and sellers to distinguish their products are claimed
as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark
claim, the designations appear as requested by the owner of the trademark. All other product names
and services identified throughout this book are used in editorial fashion only and for the benefit of
such companies with no intention of infringement of the trademark. No such use, or the use of any
trade name, is intended to convey endorsement or other affiliation with this book.

ISBN 13: 978-0-321-62006-4
ISBN 10: 0-321-62006-2

Printed and bound in the United States of America

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Content Strategy for the Web, 2nd Edition - K05 Download Center

Content Strategy for the Web, 2nd Edition

Content Strategy for the Web, 2nd Edition By Kristina Halvorson, Melissa Rach
2012 | 216 Pages | ISBN: 0321808304 | EPUB + PDF | 4 MB + 5 MB


FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnt help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youre not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.


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Content Strategy for the Web

Content Strategy for the Web

Author: Kristina Halvorson
Publisher: New Riders, 2009
Pages: 192
ISBN: 978-0321620064
Aimed at: Those responsible for an organisation's website, writers and designers
Rating: 4
Pros: Makes some well argued points that may provide useful ammunition
Cons: Makes a few arguments go a long way
Reviewed by: Sue Gee

I have to admit that I had not come across the discipline of web content strategy before reading this book but Kristina Halvorsen not only claims to be "one of the world's leading content strategists" she also cites other authorities on this topic. Thinking about it however I have to concede that it probably is a topic that is worthy of attention since there is a far too much low-quality content on the web and far too many websites that fail to communicate adequately.

Halvorsen's initial message is that web content deserves more attention than simply being treated as a last-minute element of a website that simply replaces the lorem ipsum used as placeholder during the design phase. She also argues at the outset for less content rather than more and at frequent intervals suggests that you pause to ask "why"? Fairly often she proceeds by asking a series of questions and this book is never prescriptive or specific.

Part of the problem, according to Halvorsen is that those in charge of organisation's websites are not and never intended to be publishers. Moreover web content is something that organizations tend not to budget for and often have no clear conception of whose responsibility it should be. Among the important points made in this book are that "content isn't easy" and that it requires input of time and money.

The definition of "content strategy" provided is "the practice for the creation, delivery and governance of useful usable content" but this is expanded on to occupy over a hundred pages. While finding the argument largely convincing they are possibly over-extended!

Prior to getting down to creating any new content there is the three-step process of audit (discover what content you already have and assess its usefulness), analysis (define to objectives, assumptions, risks and success factors of the project), strategy (making actionable, achievable recommendations informed by the project's goals). Each of these three steps has an entire chapter devoted to it in the book's Plan section.

The next three chapters are grouped under the section headed Create. First comes a chapter on workflow - yet more planning, this time including who is to do what. The roles mentioned in addition to creators are requesters, providers, reviewers and approvers and publishers and there are long lists of questions to ask all of them and one point that is emphasised is to make people feel included. Other points are that the process needs time and that someone need to oversee the process - and that this person (or team) needs to exercise editorial oversight. Now that's a point of view that I can agree with.

I am also in heartfelt agreement with points made in the next chapter on writing where the main point is that content is a complex undertaking - and being able to write well is just one of the attributes that the role requires. The next chapter on Delivery mentions both CMS and Social Media, but without going into specific of either.

The final section, Govern, starts with a chapter on measurement which makes passing reference to web analytics but mainly argues that you need to be clear about what you want to measure. There is than a chapter on the importance of website maintenance and a final chapter with the title Paradigm that emphasises yet again the importance of content and that you need to build a business case for content strategy to ensure your organisation takes it seriously. This book should provide the ammunition you need.

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Content Strategy for the Web, Second Edition Book

Content Strategy for the Web, Second Edition Book Description

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value

Discover the processes and people behind a successful content strategy

Make smarter, achievable decisions about what content to create and how

Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Table of Contents

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